1. SEO's Major Pit falls:


SEO Techniques are a set of specific tasks that would be performed by a Search Engine Optimization Company, when employed by a Client who desires high search engine 


positions to attract targeted traffic, with the intention of increasing their conversion rates and brand awareness. 


All of these pages, keywords and techniques need to work together so you need a plan to coordinate that, including:


Keyword research , potential keywords !


SEO Strategy (Individuals practice)


Social Networking


Site structure (matching your target keywords) and navigation to distribute link power around your site


On page SEO, Off page SEO




2. Not having a keyword:


Relevant Keywords and Quality Content are of the up most importance when implementing effective search engine optimization techniques. When a person try to search query into a Search Engine they expect exact results relating exactly to the Keywords that were entered. In order for the Search Engine to display results quickly it needs a method of Indexing its database which could contain references to billions of websites. 


So first step to Sucess / Failure starts with the KEYWORD !


3. On page, Off Page SEO:


The term "On Page" is related to and defined as the actual website domain and its content, including all sub pages. The Search Engine will base its scoring on the Quality of the Content relating to the Relevant Keywords that are visible within the pages of the site. Web pages within a site should all be unique. Individual web 


pages have the ability to create Meta Tags. 




The term "Off Page" is related to other websites that provide a Backlink to the Domain Name URLs that the Algorithm is calculating. The Search Engine will determine the relevance and quality of the website that is providing the link, and weight or score the link information accordingly. 


4. SEO - Content, Sales and Marketing team goes hand by hand ! 
when one hand fails, rest will fail too !!


New content without SEO to maximize the number of target visitors seeing that content is a waste. SEO without marketing to convert those visitors is a waste. Your content, SEO and marketing should work together as part of a process. 


5. Reports / Analytics - Never Ignore !


You have to monitor response eg, how much time users spends time in the site / page ? How many buy your product or signing up to your newsletter ? How many enquires has reached the sales team ? Also do Monitor traffic, rankings and response for relevant searches. 


If you are getting good or bad results you need to act appropriately. 


6. Unsupportive content management systems


By choosing a poor CMS, you end with a poor navigation & content flow, which would in return affect the ranking as well. If you want to drive in rain without getting wet, buy a car than opting for scooter.


8. Take control of your website.


By letting developers take control of online content is like you letting the doctor to diagonize the problem without telling the actual problem. The developer's job is to deliver the functions you want and keep the site working. What goes on the site and where and when is the responsibility of editorial and marketing, including SEO.


9. Information Architecture:


Organising functionality and content into a structure that people are able to navigate intuitively doesn’t happen by chance. Organisations must recognise the importance of information architecture or else they run the risk of creating great content and functionality that no one can ever find.


In Information Architecture for the World Wide Web: Designing Large-Scale Web Sites they define information architecture as:


- The combination of organisation, labelling, and navigation schemes within an information system.
- The structural design of an information space to facilitate task completion and intuitive access to content.