AVAN IVAN REVIEW
Bala known for his sharp, decisive screenplays & also for his ability to handle any kind of scripts. He adds value to the script by choosing the exact cast & crew. This time he goes with Vishal & Arya, hopefully this will be his fifth success in a row.


Story:
Movie begins with the trade mark scenes of Bala. Both Arya & Vishal are the brothers with same father but different Mother's. Both doesnt maintain the good releationship on each other. There will more ego rifts between two & that makes the movie more humourous.

The Ego clashes b/w Kumbudren sami(Arya) & Walter Vannangamudi(Vishal) will carry us to the interval in a simple way. GM Kumar who acts as a Jammen is an one big plus for the humour scenes. Arya, Vishal & GM Kumar are outstanding in their timing comedies between them and its a perfect one to watch.

Ambika plays the role of Vishal's mother and Jaya Prabha plays the role of Arya's mother. Both the family will come together due to a incident which happens at a interval block.

Post Interval, RK will be introduce as villain. Then comes some serious things will happen around at the beginning of Climax. What happened to Arya & Vishal?? The climax answers all. Surya plays a cameo in the movie where he comes for a public meeting & he will explains his Agaram foundation & its operations.


Performance:
Vishal, who is an hero for the masses earlier have choosen the script where he comes as transgender here with Squint eyes and he delivers his best. Can see his effort in each & every scene of the movie. And for the first tym he comes out with this genre. Avan Ivan certainly a landmark for Vishal.
Arya as an younger brother in the film has did his best with his comedies & his dialogues are added flavour to the movie. Should appreciate bala for his casting sense, he can make any one to act like Sivaji or Kamal. Yuvan's songs & back ground scores adds value to the movie. The Vishal's intro BGM is Yuvan's treat to the masses. Avana Pathi Nan pada poren & Oru malayoram songs are one of the best from him. Suresh Urs's editing is slick and neat.
Janani Iyer who is the new comer did the justice role as innocent police constable and he is the pair for Vishal. Another lady lead role of the movie is Madhu Shalini who is the pair of Arya also did her role well. 
However on the flip side, some dragging moments in second half could have been avoided. On the whole, it was an different experience watching a different film.


Verdict:
This is certainly not the kind of movie that you can munch popcorn through. Hats off Bala and team and three cheers to Vishal.

Best Practices for Ranking #1

Curiously, though perhaps not entirely surprisingly to experienced SEOs, the truth is that on-page optimization doesn't necessarily rank first in the quest for top rankings. In fact, a list that walks through the process of actually getting that first position would look something more like:
  1. Accessibility - content engines can't see or access cannot even be indexed; thus crawl-ability is foremost on this list.
  2. Content - you need to have compelling, high quality material that not only attracts interest, but compels visitors to share the information. Virality of content is possibly the most important/valuable factor in the ranking equation because it will produce the highest link conversion rate (the ratio of those who visit to those who link after viewing).
  3. Basic On-Page Elements - getting the keyword targeting right in the most important elements (titles, URLs, internal links) provides a big boost in the potential ability of a page to perform well.
  4. User Experience - the usability, user interface and overall experience provided by a website strongly influences the links and citations it earns as well as the conversion rate and browse rate of the traffic that visits.
  5. Marketing - I like to say that "great content is no substitute for great marketing." A terrific marketing machine or powerful campaign has the power to attract far more links than content may "deserve," and though this might seem unfair, it's a principle on which all of capitalism has functioned for the last few hundred years. Spreading the word is often just as important (or more so) than being right, being honest or being valuable (just look at the political spectrum).
  6. Advanced/Thorough On-Page Optimization - applying all of the above with careful attention to detail certainly isn't useless, but it is, for better or worse, at the bottom of this list for a reason; in our experience, it doesn't add as much value as the other techniques described.
10 Photography Tips from a Self-Taught Photographer
I’ve been taking pictures ever since. However, I’ve switched to a digital camera now. Today, I’ve had my work published in fashion magazines, I’ve done a few photo shoots, and I cover some of my city’s best nightlife events.
Now, I won’t pretend I’m an expert — or that I know everything there is to know about photography — because I am not, and who does?
However, being self-taught helped me learn some valuable lessons the hard, painful, torturous way and therefore, guaranteed that I never forget them. I’d like to share some of those lessons with you.
For those of you who are just starting out, or would like to take their photography to the next level, hopefully, this set of tips will help you in one way or another.
Though most of you are designers and digital artists, a popular additional profession for creatives is photography because it’s handy in many situations. For example, instead of relying on stock photos, you can take your own photos and infuse them into your work.

1. Read Your Camera’s Manual

I’m not the first to say this, and I won’t be the last. It’s because reading your camera’s manual is that important. The first camera I bought was a used camera and it didn’t come with a user’s manual. After I saw the first few rolls of film I had developed, it made me wish that it did.
By the time I got my second camera, I was really getting serious with photography. And although I was at a point where I thought I was familiar with the workings of most cameras, I still sat down and read the 300+ page user’s manual that came with it. Cover to cover. And when I was done, I read it again.
You might be thinking you’re too good for the user’s manual. But let me tell you, reading your manual is important for a couple of reasons:
  • You need to become familiar with every aspect of your camera.
  • The more familiar you are with your camera, the sooner it will get out of your way.
The last thing you want to do when taking photos is to have to fiddle around with your camera when you should be composing your shot or studying your subject. Not only will you look foolish, but you will most likely kill your photo before you even get a chance to take it.

2. Find Something to Shoot

There’s no point in having a camera if you have nothing to shoot. You will waste a lot of time and energy trying to make sense of the hundreds of dollars you spent on your fancy new camera if you don’t have a subject.
The beauty of photography is that it has a certain urgency associated with it. No photo gets taken without the need for it. The moment comes, you have your camera, and you make a decision to press on the shutter release. That’s the nature of photography. The photo is contingent upon a need for it.
Even if you create the need (e.g., fashion shoots, culinary photography, actively going out into the world to take photos), what you’re actually doing is actively creating the conditions in which photos must be taken. You create those conditions. It is an active choice for the photographer.
The act of finding your subject is important. Your subject says more about you than you think.
Your subject tells people that you were there and that’s what you saw and that’s what you chose to take a picture of. As a photographer, you not only record moments in a story, you record moments in your story. Your photos place you in space and time and, to some extent, you become your subject.

3. The Camera is Just a Camera

Sure it’s made of super cool materials like magnesium and glass and plastic. It has so many buttons and dials and doodads and thingamabobs. It may seem like your camera is some kind of super gadget ready to be sent into space, able to do magnificent, unfathomable things; but really, it’s just a lightproof box with a hole on the front.
No matter how technologically advanced a camera is, it still needs a photographer setting its dials, pressing its buttons, and pointing it at something interesting.
Actually, come to think of it, NASA did send out a couple of cameras into space called Voyager 1 and Voyager 2. Those actually were technologically advanced enough to be sent into space, and yet they still needed instructions from people here on Earth.
What I’m really hinting at is that the camera doesn’t make the photographer. It doesn’t matter if you use a plastic toy camera you found in the discount bin at your local store or if you use a super expensive professional grade, nuclear-powered DSLR that also works as a beacon for your mothership.
The bottom line is, when a person looks at a picture, and that picture is judged to be good or bad, they’re not judging the equipment you used. They’ll be judging the photographer who took it.
The principles of photography haven’t changed that drastically since it first emerged in the 1860’s. It’s still about controlling how much light is allowed to pass through a lens and onto a recording medium.  And yet, there’s still that misconception that the technology is what’s responsible for good photography. The technology was just the spark. The flame is kept alive by the photographer.

4. Learn About Exposure

Exposure, simply speaking, is the combination of three main variables that control the amount of light that is allowed to interact with your camera’s sensor or film. These are:
  • Shutter speed
  • Aperture
  • Film speed (or ISO)
The right combination of these variables is at the heart and soul of every photograph that has ever been taken.
However, exposure is an infinitely nuanced topic that belies its seeming simplicity. Entire libraries have been written about the subject of exposure and even more books are being written on the subject as you read this.
That’s because most photographers who have even a modicum of experience under their belt will have their own opinions about the subject and all of them are right (or wrong, depending on whom you ask).
Even I, with barely a couple of years of professional experience, have my own opinions about exposure (hint: it’s magic!).
Therefore, my suggestion is to find a way of understanding the fundamentals of proper exposure and learn it on your own terms until you are able to apply it to how you personally take photos.
Read a book, take a class, or learn it with a friend. In any case, you must learn how to expose properly so that you know which rules to break and how to break them for your own purposes.
The technical aspects of photography — the parts detached from the “artistry” and the aesthetics of photography — is a broad pool of knowledge filled with numbers and meters and measurements and science and rules. And while there is a purpose to all that knowledge, it doesn’t necessarily mean that it will all apply to your own work as a photographer.

5. Learn Composition

Learning to compose a shot isn’t merely about framing your subject within the four corners of your viewfinder (although it is that also). Composition (at least to me) has a lot to do with emotion, motion, feel, color, and a million other variables.
You can take all the photography classes in the world. You can do everything right. You can follow all the rules about taking a good photo. However, if something is not right in your photo, then something is just not right. If the photo looks good, then it’s good. The photo doesn’t lie.
Therefore, my suggestion is to learn the fundamentals of composition (e.g. the rule of thirds, etc.) and find a way to adapt it to your own work. Know it, understand it, and then use/abuse what you need to make your work great.

6. Take Your Time

With the way cameras work these days, it’s easy to get caught up in the notion that photography is about catching a fleeting moment. Even camera manufacturers sometimes highlight this notion in some of their ad campaigns.
This is misleading for a couple of reasons. First, a moment is only fleeting when you’re not ready for it. Secondly, as a photographer with a purpose, your job is to always be ready.
There’s an old saying that photojournalists use that says, “f/8 and be there.” This means that you set your aperture at f/8 — which is considered by many to be a magical f-stop in which most of your frame will be in sharp focus — and that you are there in the scene.
Now, being there isn’t just a geographic distinction. I’ve also taken it to mean that it is about being mentally, emotionally, and psychologically there. It means taking your time setting up the shot or taking your time preparing yourself.
When you’re there and you are ready for that so-called “fleeting moment,” then time is no longer a factor. The act of taking a photo no longer is a product of luck, but rather, an act of will.
Even those “lucky” shots that some photographers will tell you about aren’t really lucky shots if you think about it. They were there, they had the presence of mind to know what they wanted out of their photo, and they made an active decision to take a shot.
This is one of the most painful lessons I learned. I used to rush when taking photos, thinking that I wasn’t going to have enough light during an outdoor shoot or I felt pressured because so many people were waiting on me. I was chasing after that “fleeting moment.” The resulting pictures were always underwhelming.
I’ve rushed through enough photo shoots to know that even if you feel you have very little time to get the shot you need (e.g., when the sun is about to go down, etc.), you actually have more time than you need if you slow yourself down and think about what you’re doing and what you want.
It only takes a split second to actually press that button, which is why you can spare a few minutes to set up and get ready for the shot you want to take.

7. Turn Around

This is something I learned when I first started taking photos. I was so focused on what was in front of me that I missed out on everything else that surrounded me.
One disadvantage of photography (or endearing characteristic, depending on how you look at it) is that it forces the photographer to see our boundless, 3-dimensional world, through a rather limited, 2-dimensional box. This is enough of a challenge that sometimes that’s all we’re focused on doing and we miss out on everything else.
So when you’re staring through your viewfinder just itching to take that perfect shot, take a moment and look around you. You never know what you might find.

8. Smile

When you think about it, a camera is a very threatening object to a lot of people. That’s because cameras represent the possibility of an invasion of privacy.
The camera captures people’s actions, candid moments, and things people might not always want recorded. In other words, in front of and around a camera, people often feel vulnerable and exposed.
The camera doesn’t discriminate. It does not censor itself. It captures everything you put in front of its lens. That’s why it’s up to the photographer to make their subjects and those around him feel at ease in the presence of his camera.
One way of doing this is to smile sincerely at your subjects and those around you.
I take a lot of photos of people I don’t know. Now, I’m a nice guy. I’m funny and I’m always up for an interesting conversation. But most people I meet and take pictures of don’t know that about me at first glance. Add a camera into that equation and it makes for a lot of awkward moments.
That’s why, in these situations, a smile goes a long way. It shows you’re friendly and that you won’t abuse the privilege of taking people’s pictures.
Even on photo shoots with paid models whose job is to be in front of a camera, a smile, and keeping them at ease, helps with having a more relaxed and pleasant photo shoot.

9. Join a Club or Shoot with Someone

I’ve never had the opportunity to shoot with someone else. It’s not something I’ve sought to do personally. However, I can definitely see the appeal of shooting with like-minded individuals.
We all have different experiences when it comes to photography, sharing those experiences with someone else can be very enriching and mutually rewarding. Just like in a class environment, we often learn more through discussion and other people’s experiences than if we had studied alone.

10. Keep Shooting

The last thing I’ll say is to just keep shooting. Nothing beats experience. You can take all the photography courses you want, read every book about photography, talk about it, and read terribly long-winded articles like this one, but nothing will help you take better photos than just going out there and doing it and learning your own personal lessons.
The more you shoot, the better you’ll be at taking photos and the more insight you will gain into how you can improve.
Sure, there are fundamentals in photography. There are rules and guidelines to being an effective photographer. But going out there and just shooting is the only way to master them.
And once you’ve mastered and understood those fundamentals, you’ll be better equipped to bend or break them when you find yourself needing to create something truly unique and good.
What are your experiences with photography? Do you have your own tips or insights you’d like to share?

Learn from ignorance



Joy and sorrow, day and night are inevitable. Sorrow or sadness is the offspring of ignorance. 


Ignorance is symbolised by darkness. Darkness has its own importance, without darkness, without night, the circadian rhythm of life will go for a toss. Biological systems will lose their balance; so to make your life perfect, to maintain complete equilibrium, night or darkness is essential. Therefore, if sadness comes, it's there for a purpose. When night comes, it has a purpose and the purpose is to strike a balance. If you don't sleep for two or three days nothing would work properly in your system. Ignorance is there and it is a very important part of the game. Ignorance exists because of Divine will. 


You have to change your attitude towards happiness and sadness; try not to see sadness with a negative attitude and don't see happiness in an extremely positive light. When you are sad, it only proves that there is a lack of understanding of something. With your misunderstanding you are creating that atmosphere of sadness; you are attaching too much importance to a situation or too little, so you are creating sadness with your lack of understanding. 


How to get rid of sadness? Get rid of that attitude which creates divisions and says, "This is very good and that is very bad; this is day, this is night". In reality, day and night are not two, they are one, sadness and happiness are not two; they are one. Death and life are not two they are one, but we have to evolve to perceive that. 


Cultivate understanding, consciousness, knowledge and awareness of life, and these can awaken in you a healthy system to help you learn to deal with every situation with perfect balance. We are enslaved by our senses; we tend to lead an impulsive life. Use the senses, but don't let them overwhelm you. 


When you experience sadness, it could help you to look within, take you deeper inside, it sharpens your perception. Sorrow comes to give you possibilities of betterment in life. Sometimes you see people become happy and they lose their balance, or become too sad and lose their balance. Such situations bring with them joy or sorrow, we have to learn how to treat them, how to deal with them. They come to help us evolve; they have a purpose. It is time to progress and with that learning attitude, deal with both situations; then joy and sorrow will both help you and give you something constructive. 


Go on, be positive!


The state of your mental health says a lot about your life. Experts say that people who focus more on positive thinking and have positive attitudes not only enjoy life more but also lead healthier lives. Optimists are said to deal with pain and hardship better than their pessimistic counterparts. Remember your body reacts to your thoughts, feelings and actions. So if you're in a bad mood, your body will respond in a similar manner. While keeping yourself fit by eating right and managing stress is alright, positive thinking goes a long way in ensuring good health. 



If you're feeling unwell and tell yourself that you're coming down with a bug, chances are that it will come true. Your mind is more powerful than you think. Stop thinking that you are going to fall sick or will take time to recover from a sickness. Experts call this the placebo effect - a placebo is treatment that provides whatsoever no medical gain except making the patient believe that it is helping them get better. Several patients report relief from their problems although they haven't actually received any medicine. 


Thinking positive may not come naturally to everyone. To make that change you need to make a conscious effort. Whenever you find yourself getting negative thoughts, stop them. Start thinking of a happy event or memory that will cheer you. 


Make positive statements. Instead of thinking or saying, "I can't do this or this is impossible", state positive affirmations - I will give this my best shot or I have so many things to be grateful about," sends out positive vibes. 


Down in the dumps or feeling out of sorts with an illness? Visualisation is a great technique that will actually help you feel better. Imagine yourself healthy and happy. When you visualise your thoughts, they send out positive signals to your brain making you feel better. 


Positive emotions like humour, friendship and love are known to supercharge your health. Experts have long since asserted that laughter is great for you. Life is full of humour if you stop and experience it. Watch funny movies or TV shows, read books and jokes that make you smile, meet people who make you laugh. Laughter increases creativity, reduces pain, and even accelerates healing. 


Catch up with friends. With the hectic lives we lead, we often forget how relaxing and calming meeting a friend can be. Good friendships are important so make sure you surround yourself with genuine ones. Having close buddies help you recuperate faster from sickness. 


Social service and volunteering boosts feelings of compassion, which in turn make you a better person. When you help someone, you also help yourself. There are several orphanages, old age homes, mentally and physically challenged centres and animal shelters that need you to spend time with people and animals living there. You don't need to go there every week. Go once in a while and notice the difference. 


When you spend a certain amount of time in prayer, and spiritual beliefs, you send positive vibrations your side. Have faith and it will go a long way in being a faithful companion. Prayer and meditation are good ways to connect to your spiritual side. 

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